Your ads aren’t broken. Your retention math might be.
Use simple ecommerce numbers to estimate whether your brand has a profitable growth engine or a hidden profit leak disguised as scale.
Enter your numbers to see if your business is leaking cash, stable, self-funding, or compounding.
- The operational reality behind the score will appear here.
Inputs
Keep it simple. These are numbers most founders/operators can pull quickly from Shopify, Meta, Triple Whale, Lifetimely, or their P&L. No cohort analysis or finance team required.
Note: this is a directional diagnostic, not financial advice. The full LTV Appraisal verifies the real numbers through your actual business data.
The estimated upside from improving repeat purchase and owned-channel monetisation.
What remains after refunds, product margin and acquisition spend.
Blended acquisition cost per new customer.
Whether order one covers acquisition cost.
Approximate delivered contribution after refunds.
What a modest retention improvement could unlock monthly.
Run the calculator to diagnose the leak
The result will show the single most important issue holding back profitable scale.
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Want the exact leaks behind these numbers?
The calculator gives a directional diagnosis. A free LTV Appraisal goes deeper by analysing Shopify, Klaviyo, Triple Whale, Lifetimely, cohort behaviour, subscription data from platforms like SKIO, lifecycle flows, segments, deliverability and repeat-purchase paths to show where the money is actually leaking.
Free • 30–45 mins • No prep needed